Anytime Playdate by Dade Hayes
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Anytime Playdate
Dade Hayes
Free Press
May 6 2008
In this eye-opening book, the first to investigate the explosion of the multibillion-dollar preschool entertainment business and its effects on families, Dade Hayes -- an entertainment expert, author, and concerned father -- lifts the veil on the closely guarded process of marketing to the ultra-young and their parents. Like many parents, Dade Hayes grabbed \"me time\" by plopping his daughter in front of the TV, relaxing while Margot delighted in the sights and sounds of Barney and the Teletubbies. But when Margot got hooked, screaming whenever the TV was turned off, Hayes set out to explore the vast universe of this industry in which preschoolers devour $21 billion worth of entertainment. Going behind the scenes to talk with executives, writers, and marketers who see the value of educational TV, Hayes finds compelling research that watching TV may raise IQs and increase vocabularies.
Hayes gives readers a provocative but balanced portrait of an age in technological transition, and shows that whats at stake in the \"Rattle Battle\" is nothing less than the character of the next generation.
About Iceberg
The Iceberg Reader revolutionizes the reading experience, making it easier than ever to browse, buy and enjoy books.
Features
- Attractive interface provides a natural reading experience with full pagination.
- Table of Contents incorporates one click navigation.
- Vertical and horizontal page orientation.
- Adjust font size with a pinch, text reflows automatically.
- Search the text within a book.
- Create margin notes with user notation.
About Simon & Schuster
Simon & Schuster, a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction & nonfiction for consumers of all ages, across all printed, electronic, & audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, & international companies in Australia, Canada, & the United Kingdom. For more information, visit www.simonsays.com.
About Scrollmotion
ScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. For more information, visit www.scrollmotion.com.
Support
If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.s at stake in the \"Rattle Battle\" is nothing less than the character of the next generation.
About Iceberg
The Iceberg Reader revolutionizes the reading experience, making it easier than ever to browse, buy and enjoy books.
Features
- Attractive interface provides a natural reading experience with full pagination.
- Table of Contents incorporates one click navigation.
- Vertical and horizontal page orientation.
- Adjust font size with a pinch, text reflows automatically.
- Search the text within a book.
- Create margin notes with user notation.
About Simon & Schuster
Simon & Schuster, a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction & nonfiction for consumers of all ages, across all printed, electronic, & audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Childrens Publishing, Simon & Schuster Audio, Simon & Schuster Digital, & international companies in Australia, Canada, & the United Kingdom. For more information, visit www.simonsays.com.
About Scrollmotion
ScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. For more information, visit www.scrollmotion.com.
Support
If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, & international companies in Australia, Canada, & the United Kingdom. For more information, visit www.simonsays.com.
About Scrollmotion
ScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. For more information, visit www.scrollmotion.com.
Support
If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.
Dade Hayes
Free Press
May 6 2008
In this eye-opening book, the first to investigate the explosion of the multibillion-dollar preschool entertainment business and its effects on families, Dade Hayes -- an entertainment expert, author, and concerned father -- lifts the veil on the closely guarded process of marketing to the ultra-young and their parents. Like many parents, Dade Hayes grabbed \"me time\" by plopping his daughter in front of the TV, relaxing while Margot delighted in the sights and sounds of Barney and the Teletubbies. But when Margot got hooked, screaming whenever the TV was turned off, Hayes set out to explore the vast universe of this industry in which preschoolers devour $21 billion worth of entertainment. Going behind the scenes to talk with executives, writers, and marketers who see the value of educational TV, Hayes finds compelling research that watching TV may raise IQs and increase vocabularies.
Hayes gives readers a provocative but balanced portrait of an age in technological transition, and shows that whats at stake in the \"Rattle Battle\" is nothing less than the character of the next generation.
About Iceberg
The Iceberg Reader revolutionizes the reading experience, making it easier than ever to browse, buy and enjoy books.
Features
- Attractive interface provides a natural reading experience with full pagination.
- Table of Contents incorporates one click navigation.
- Vertical and horizontal page orientation.
- Adjust font size with a pinch, text reflows automatically.
- Search the text within a book.
- Create margin notes with user notation.
About Simon & Schuster
Simon & Schuster, a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction & nonfiction for consumers of all ages, across all printed, electronic, & audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, & international companies in Australia, Canada, & the United Kingdom. For more information, visit www.simonsays.com.
About Scrollmotion
ScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. For more information, visit www.scrollmotion.com.
Support
If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.s at stake in the \"Rattle Battle\" is nothing less than the character of the next generation.
About Iceberg
The Iceberg Reader revolutionizes the reading experience, making it easier than ever to browse, buy and enjoy books.
Features
- Attractive interface provides a natural reading experience with full pagination.
- Table of Contents incorporates one click navigation.
- Vertical and horizontal page orientation.
- Adjust font size with a pinch, text reflows automatically.
- Search the text within a book.
- Create margin notes with user notation.
About Simon & Schuster
Simon & Schuster, a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction & nonfiction for consumers of all ages, across all printed, electronic, & audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Childrens Publishing, Simon & Schuster Audio, Simon & Schuster Digital, & international companies in Australia, Canada, & the United Kingdom. For more information, visit www.simonsays.com.
About Scrollmotion
ScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. For more information, visit www.scrollmotion.com.
Support
If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, & international companies in Australia, Canada, & the United Kingdom. For more information, visit www.simonsays.com.
About Scrollmotion
ScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. For more information, visit www.scrollmotion.com.
Support
If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.
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