Idaruma is based on the Japanese wish doll called the Daruma Doll.
Step 1. Make a wish or set a goal
Step 2. Color one eye of iDaruma
Step 3. The iDaruma will stare at you with one eye until you achieve success
Step 4. Achieve your goal/wish
Step 5. Color in the other eye
Step 6. The iDaruma will stare at you with both eyes with a smile to acknowledge your achievement
Put the iDaruma on your iphone homepage as a constant reminder of your goal/wish.